The 2026 IPX World Cultural and Creative Conference was held at the Shanghai New International Expo Center from March 12 to 14. At the event, Otog Front Banner's "Grassland Village Volleyball" IP received three honors at the 9th Jade Monkey Awards, including being named one of the top 10 most commercially valuable cultural tourism IPs of the year.

The awarding ceremony.(Photo/ Wechat account of Nuan News）

An investment promotion conference for Ordos' Grassland Village Volleyball was held on the afternoon of March 13. Through promotional videos, resource presentations, policy briefings, and a special performance by the Ulan Muqi troupe, the event showcased Otog Front Banner's cultural tourism resources and cooperation opportunities to domestic and international investors. A number of cooperation agreements were signed at the event, covering cultural tourism, cultural creativity, IP licensing, and distribution channels.

The investment promotion activities.(Photo/ Wechat account of Nuan News）

The IPX World Cultural and Creative Conference is a major global event in the cultural tourism and IP licensing industries. Grassland Village Volleyball's appearance and recognition at the conference highlight Otog Front Banner's efforts to tap into its local culture, build a distinctive brand through market-oriented operations, and embrace the global cultural industry.