A branded experience store for Milk Skin Town opened on March 8 in Galutu Town, Uxin Banner, known for its celebrated milk skin products.
Covering 200 square meters, the store is divided into three core sections: product sales, interactive experiences, and cultural exhibitions. By integrating consumption, engagement, and promotion, it aims to strengthen the Milk Skin Town brand and energize the local dairy industry.
Exhibition section of the store. (Photo/ Nuan News Wechat Account)
On the ground floor, customers are greeted by the rich aroma of local specialties: golden fried millet, mellow Mongolian butter, air-dried beef, and grilled lamb chops. These distinctive flavors have drawn widespread attention and praise from visitors.
The store's signature offerings, however, are its milk skin-based creations. From traditional milk skin and cheese to innovative treats like milk skin egg tarts, cakes, pizza, and even milk skin-coated Tanghulu (candied hawthorns), each item wins hearts with its unique texture and taste.
Milk skin cakes and egg tarts.(Photo/ Nuan News Wechat Account)
Upstairs, a hands-on "food education" class is underway. Children, guided by staff, carefully place colorful fruit pieces—kiwi, dragon fruit, and more—onto soft, freshly made milk skin, then roll and press them into neat cylinders. As the aroma of milk mingles with that of fresh fruit, the young participants not only enjoy the fun of making their own snacks but also gain a deeper appreciation of traditional dairy culture.
"In recent years, Galutu Town has focused on building the Milk Skin Town brand, developing the dairy industry and turning local resources into economic advantages," said Bian Yu, deputy secretary of the CPC Galutu Town Committee. "This experience store is a concrete step in that direction. It will stimulate the industry and help local farmers and herders increase their incomes. Moving forward, we will continue to promote our dairy products from the grassland to cities beyond, using the innovative 'consumption + experience + culture' model."
