Otog Front Banner in Ordos city has focused on growing its regional public brand, "Otog Front Banner Lamb", in recent years, emphasizing industrialization, standardization, and brand value enhancement to boost product value and market competitiveness.

The region has established a collaboration model involving leading enterprises, cooperatives, and livestock farmers, and has deepened partnerships with institutions such as China Agricultural University and Inner Mongolia University, co-establishing research platforms and developing smart agriculture apps and animal disease monitoring cloud platforms.

The banner has built a brand marketing network through targeted policy support and market synergy, focusing on market reach and sustainable brand operations, and characterized by "joint channel building, shared stores, and co-managed systems".

By utilizing organic and green product certifications, the region has increased the supply of high-end products, developing a 100,000 mu (6,666 hectares) standardized green food production base to ensure long-term brand vitality.

The banner has collaborated with chain restaurants and used events like the Naadam Festival to amplify brand exposure, combined with influencer visits, tourist check-ins, and live-streamed sales.

Otog Front Banner has also established a comprehensive industry chain brand system valued at 7.86 billion yuan ($1.13 billion), increasing farmers' and herders' incomes and offering a dynamic model for the industrialization of geographic indication products.