The "2025 Inner Mongolia Famous Brand Value Evaluation Report" was recently released, noting that the regional public brand value of "Otog Front Banner Lamb" has soared to 7.86 billion yuan ($1.11 billion). The brand once again earned the title of "Inner Mongolia Famous Regional Public Brand".

The thriving development of the lamb industry is attributed to years of consistent policy support and strategic industry planning by Otog Front Banner. Through a governance model driven by government leadership, departmental management, corporate operations, and association collaboration, a dual-drive development pattern of "regional public brand + corporate brand" has been established.

The banner has also strengthened the quality control of its lamb products, building a system that focuses on quality, standards, certification, traceability, and testing. The region has certified 5.6 million mu (373,333 hectares) of organic grasslands, 500,000 organic sheep, and nine organic lamb products. Additionally, a 100,000-mu standardized production base for green food raw materials has been established, adhering to over 10 national, corporate, and group standards.

Moreover, the banner has unified brand image, standard systems, packaging elements, promotional activities, and marketing strategies to enhance brand synergy. The ever-increasing brand value of Otog Front Banner's lamb serves as a vital engine for improving industry quality and efficiency and increasing the income of farmers and herders.

Otog Front Banner will continue to leverage brand activities, focusing on agricultural and rural industrialization, scaling up, branding, and digitization, to elevate the industry chain's value and pave a path to prosperity for locals through the lamb industry.