The 2025 Ordos New Year Shopping Festival attracts many visitors. [Photo/WeChat account of Nuan news]

The 2025 Ordos New Year Shopping Festival concluded on Jan 14. In just five days, offline sales reached 8.53 million yuan ($1.16 million), and orders totaled 22 million yuan.

This festival aimed to enhance the influence of Ordos' public brand of agricultural and livestock products, "Tasty Ordos", thereby supporting local farmers and herders.

The event attracted 52 townships and towns and 529 agricultural and pastoral enterprises, showcasing over 2,000 high-quality agricultural and livestock products.

Citizens moved between the various stalls, dazzled by the offerings, and fully immersed in the joy of shopping for New Year's goods. They could experience one-stop shopping for festive items and enjoy complimentary tastings of local delicacies from different banners and districts.

Meanwhile, every village Party secretary at the event made great efforts to promote their products through live steaming and offline tasting displays, hoping to bring more income to the farmers and herders.

Live streaming sales at the shopping festival. [Photo/WeChat account of Nuan news]

In 2024, Ordos mobilized over 400 enterprises with more than 6,000 kinds of agricultural and livestock products to participate in 40 domestic and international agricultural expos, achieving cumulative sales of 34.06 million yuan and orders totaling 1.10 billion yuan. This has enabled more "Tasty Ordos" products to go global, driving the income growth of farmers and herdsmen.