On July 19, the 7th China (Ordos) International Cashmere and Wool Exhibition was held with the theme of "World Cashmere Capital, Winning Future by Quality", and included French and Italian national pavilions for the first time.

Exhibitors exchange ideas at the expo. [Photo provided to investordos.goinnermongolia.com.cn]

In commemoration of the 60th anniversary of Sino-French diplomatic relations and the 20th anniversary of the establishment of the strategic partnership between China and Italy, the China Council for the Promotion of International Trade, Ordos City Committee launched the national pavilions for France and Italy, with active participation from French and Italian industry associations as well as brand owners.

A total of 16 esteemed French and Italian cashmere and wool enterprises, including SAS Jardinprive, Cachemire Land, Manon. Paris, Miss Cucci, Vercelli and Lora&Festa, have made their presence felt in Ordos by participating in this exhibition.

French enterprise Cachemire Land displays its products. [Photo provided to investordos.goinnermongolia.com.cn]

Visitors eagerly learn about Ordos' cashmere products at the expo. [Photo provided to investordos.goinnermongolia.com.cn]

A procurement matching event between Chinese, French and Italian cashmere and wool enterprises. [Photo provided to investordos.goinnermongolia.com.cn]

In addition to the national pavilions, there were also exhibition displays for France and Italy. A series of events including the "International Market Access for Cashmere and Wool Industry, Focusing on Trade Cooperation" procurement matching event between Chinese, French and Italian cashmere and wool enterprises, as well as an international fashion trend sharing event titled "Shining Cashmere Journey together with Fashion" were held.

This exhibition is expected to facilitate mutual understanding and foster collaboration between domestic and international cashmere industries.

This will involve the joint exploration of potential partnerships between domestic and foreign enterprises, expansion of trade channels, and the promotion of Ordos as the cashmere capital of China. These efforts will also contribute to enhancing the international competitiveness and influence of Ordos' cashmere industry, raising the global profile of the 7th China (Ordos) International Cashmere and Wool Exhibition, and advancing towards establishing a world-class cashmere industry.