Albas goat meat is of high quality. [Photo/WeChat account of Nuan News]
The "Ordos" cashmere brand is well-known both domestically and internationally. [Photo/WeChat account of Nuan News]
The city of Ordos in North China's Inner Mongolia autonomous region is participating in China Brand Day 2024, which is being held in Shanghai from May 10 to 14. Over the past few years, Ordos has been working on developing brands in every industry, achieving impressive results.
In the 1980s, the slogan "Ordos warms the world" spread far and wide through television, making the "Ordos" cashmere brand widely known. After years of development, Ordos is now transitioning from being known as "China's Cashmere Capital" to the "World's Cashmere Capital".
In 2023, at the Asian Brand Conference, the World Brand Lab released the list of Asia's Top 500 Brands, with the cashmere brand "Ordos" taking the top spot. In addition, the "China's Top 500 Most Valuable Brands" analysis report indicates that "Ordos" has a brand value of 156.57 billion yuan ($21.67 million), maintaining its position as the top brand in the textile and apparel industry for the 17th straight year.
Albas goat meat from Otog Banner in Ordos also has a strong reputation. Renowned for its excellent quality, the meat is hailed by the industry as the "ginseng of meat."
In 2019, Albas white cashmere goat was designated as a national agricultural regional public brand. In 2020, Albas goat meat was included in the first batch of landmark products under the China-EU Geographical Indications Agreement. By 2023, the annual production of Albas goat meat reached 130,000 metric tons, generating approximately 6 billion yuan in direct economic benefits.
Ordos is also a major coal-producing city in China, with proven coal reserves accounting for about one-sixth of the national total. It serves as a crucial energy base, producing over 2 million tons of coal daily and ensuring the coal needs of 28 provinces, districts and regions. This meets the gas demands of half of all households in the Beijing-Tianjin-Hebei region and supplies electricity to over 40 cities.
In 2016, the "Ordos Coal" brand was officially trademarked by the State Administration for Industry and Commerce, marking the beginning of its journey towards branded development.
